Caring for Blonde Hair


I came out of the womb with nearly white hair (this is a lie- I actually didn’t have hair until I was two…but THEN it came in white blonde). And it continued to be super blonde until around the time I turned twelve. I distinctly remember being in sixth grade and not knowing WHAT WAS HAPPENING when my hair started growing in darker. I was having a middle school identity crisis. Thankfully, my dear (bottle) blonde mother understood the struggle and added highlights into my hair while I sat in a stool in our kitchen.

Twelve years of highlights later and I’ve learned some tried and true tips from colorists, from work, and from experience, to keep damage to a minimum and keep blonde hair bright. My hair is the longest and healthiest it has been in years, and I attribute it to these products.

Purple Shampoo: This is an essential for any blonde. Purple cancels out the brassy orange tones in hair, (think: color theory), and is a must for keeping blonde hair bright. To improve effectiveness, I start with Redken Hair Cleansing Cream to strip hair of product build-up and create the cleanest hair strand. This allows the purple shampoo to penetrate the hair shaft and really get the purple pigment in there. I like Clairol Shimmer Lights which has been around forever and you can get huge bottle for cheap on Amazon. Treat it like a hair mask and leave on for ~5-15 minutes in the shower and then rinse out and follow up with conditioner. I do this about once a week.

Hair Masks: Bleached hair = damaged hair. Using a hair mask 1-2 times a week will deeply moisturize dried out strands and help prevent breakage. I’m a huge fan of the L’Oreal Professionel Pro Fiber line (not a typo, just French), the purple one smells AMAZING like sultry vanilla deliciousness.

Kerastase Elixir Ultime: This is v expensive so I hate that I love it. This hair oil has a molecular structure that is small enough to get inside the hair shaft and heal hair from the inside out. Most conventional hair oils coat the outside of the hair strand and act like a bandaid but won’t heal the hair. I have the mini size because I haven’t been able to bring myself to shell out the $$$ for the full size (YET).

Heat Protectant: If you heat style your hair, you need to be using a heat protectant. Period. The Tresemme Thermal Creations is a great affordable option that I’ve been using for years.

Do you have any blonde care tips? Let me know in the comments. Always searching for products that justify me bleaching the life out of my strands!


BeautyCon NYC 2016 + Haul


I am one of those nauseating people who works in an industry that I actually like. I’m a marketer for Maybelline New York, and had an Exhibitor pass to attend BeautyCon NYC 2016 since Maybelline had a booth! Despite having been interested in beauty for years, it was my first time at BeautyCon. The space was an enormous conference center filled with booths from all different cosmetics, hair and skincare brands with makeup junkies waiting in hour long lines for a chance to grab some free swag.

Below are a few photos of the event:




While I loved getting to check out everyone’s booths, what I loved the most was the ~swag~. By the end of the day my team and I were each carrying two bags filled with goodies we couldn’t wait to test. While I’m excited to try nearly everything, I wanted to share what I’m most excited about:


Colourpop Eyeshadows: I can’t believe I have never tried anything Colourpop yet given their ~Insta-fame~ but I’m excited I get the chance now! They were unveiling their new fall shadows, swatched below:


Damn, these are pigmented! They’re so creamy that I actually couldn’t tell if it was a powder or cream formula. And I can vouch for the longwear because trying to take this ish off was a betch. V pumped.

CosRX Master Patch: Has anyone else noticed this emergence of pimple patches and been super eager to try but didn’t want to shell it all out for little pimple dots!? No, just me? I nearly grabbed a whole stack of these when I saw them. Essentially the idea is you put these clear coated ‘dots’ directly on top of a pimple and it dries them out really quickly. I don’t break out often but when I do they’re massive, painful cystic zits that are immune to nearly ANYTHING I put on them. Hopefully now they’ve met their kryptonite…

Kate Somerville Exfolikate: Cult skincare favorite and pretty much every celebrity has mentioned using this. Need I say more?

Laura Geller Baked Gelato Swirl Illuminator: This is another cult product I’ve never tried, but I’ve heard great things about! I did a quick swatch and it might be too deep for me to use a face highlighter, but I have a feeling it would look great as an eyeshadow.

Eva NYC Dry Shampoo: I had never heard of this brand before, but the woman working the booth was raving so much that even as an infrequent dry shampoo user, I was sold. It has technology that makes the spray completely clear (hello, brunette friends) and supposedly doesn’t build up at the roots.

Tried any of these? Let me know what you think!

Also, shoutout to the Dads of BeautyCon. #Godbless those patient men.